Build Your Music Career.
17+ years of experience. One personalised roadmap.
From zero experience to your first music release.
There's no shortage of music courses and tutorials online. You can spend months learning how to produce a song, mix a vocal, build a website, or grow a social media account.
But most courses focus on one particular skill. While mastering an individual skill can be valuable, building a music career requires understanding how everything works together.
I've spent more than 17 years learning this firsthand. I've released music, removed releases, changed creative direction, refined my branding, rebuilt systems, and spent countless hours figuring out what works and what doesn't.
This program brings that experience together into an intensive two-week learning experience, designed to help you develop the essential skills, avoid unnecessary mistakes, and build your music career with a clear direction from the beginning.
No previous music or industry experience required.
Two Weeks. From Learning to Releasing.
This isn't another prerecorded course or a collection of tutorials.
It's an intensive, hands-on program combining private one-on-one guidance with group lessons, covering the essential disciplines involved in building and managing an independent music career.
Over two weeks, you'll learn about songwriting, music production, audio engineering, branding, distribution, marketing, monetisation, and the technology behind running your own music career.
But you won't just be learning theory.
You'll be applying what you learn to real projects, developing your artist identity, creating music, and working towards a finished, release-ready song that you can distribute to streaming platforms.
The goal isn't to master every subject in two weeks. It's to understand what matters, how everything connects, and how to put that knowledge into practice.
By the end of the program, the aim is for you to have completed your first music project, begun the release process, and developed a personalised roadmap for continuing your career independently.
Build With a Clear Direction.
One of the biggest advantages of experience is understanding the long-term consequences of decisions made early on.
It's easy to spend years developing skills, only to realise you've been moving in the wrong direction.
I've experienced that firsthand, from rebuilding websites and changing creative direction to removing releases and refining my artist identity.
Rather than leaving you to figure everything out through trial and error, we'll work towards establishing a clear vision from the beginning.
Your artist identity, creative process, online presence, and release strategy will be developed with that vision in mind.
The objective is to help you make informed decisions, maintain high standards, and build a foundation that can continue growing long after the program ends.
What You'll Learn
- Artist Identity & Branding — Establish your artist name, visual identity, social media presence, and professional website with a consistent long-term vision.
- Songwriting & Music Production — Learn how to write compelling songs, develop your sound, and produce high-quality, release-ready music.
- Audio Engineering — Understand the essential techniques behind achieving professional audio production.
- Music Releases & Distribution — Learn how to professionally release, distribute, and manage your music while building a consistent catalogue.
- Marketing & Audience Growth — Develop your online presence, promote your music, and build an audience around your artist identity.
- Music Monetisation — Understand royalties, licensing, streaming revenue, and other opportunities to generate income from your catalogue.
- Systems, Workflows & Efficiency — Develop efficient processes that help you achieve higher-quality results while reducing unnecessary work.
- Career Strategy & Independence — Understand how everything connects, make informed decisions, and learn to manage your career independently.
What You'll Walk Away With
This program is designed around practical outcomes, not simply completing lessons.
By the end of the two weeks, you'll be working towards:
- An established artist identity — A clear artistic direction, including your name, branding, and professional online presence.
- Your own original music — Practical experience creating, producing, and finishing a song, with the goal of preparing it for commercial release.
- An understanding of music distribution — The knowledge and practical experience to upload and manage your own music releases.
- A foundation in music business and marketing — An understanding of how to promote your work, develop an audience, and explore revenue opportunities.
- A personalised career roadmap — A clear plan outlining your next steps, priorities, and long-term development beyond the program.
- Greater creative independence — The confidence and practical knowledge to continue creating, releasing, and managing your music without relying on someone else for every decision.
Your progress will depend on your starting point, commitment, and ability to apply what you learn. The program is designed to help you achieve these outcomes, rather than guarantee identical results for every participant.
Learn the Skills. Understand the Bigger Picture.
You don't need to become a world-class mixing engineer, marketing specialist, graphic designer, and web developer to build a music career.
You need to understand the essential principles of each discipline, how they influence one another, and how to use them effectively.
This program is designed to challenge you.
You'll be learning multiple skills, often across several areas at once, and applying them to practical projects throughout the two weeks.
It won't be a passive learning experience. You'll need to commit time, put in the work, ask questions, and be willing to step outside your comfort zone.
The objective isn't to keep you learning forever.
It's to give you the knowledge, practical experience, and direction to continue moving forward independently.
A Personal Approach to Learning.
While the program follows a structured two-week format, the guidance you receive will be personal.
You'll work directly with me through private one-on-one sessions, alongside group lessons with other selected participants.
This allows us to focus on your individual strengths, challenges, creative direction, and long-term goals, while also giving you the opportunity to learn alongside people pursuing different musical genres.
You'll be able to ask questions, receive feedback on your work, and get help understanding the decisions you're making throughout the program.
The two weeks provide the intensive foundation. The knowledge, skills, and professional connections you develop are intended to support you well beyond it.
Program Details
- Program
- Two-Week Intensive Music Career Program
- Duration
- Two weeks
- Format
- Private one-on-one guidance and group lessons
- Experience required
- None
- Program investment
- To be announced (TBA)
- Next program
- To be announced (TBA)
Places are intentionally limited to ensure each participant receives personalised guidance tailored to their experience, abilities, and long-term goals.
To encourage a varied learning environment, participants will be selected from different primary musical genres.
Admission is by application and interview only.
Register your interest below to be notified when applications open.
Once applications open, you'll receive an email explaining how to proceed to the next stage.
Selected applicants will be invited to a private video interview to discuss their goals, assess their commitment and ability to complete the program, and determine whether it's the right fit.
Payment will only be arranged following a successful interview and acceptance into the program.
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